PAT: Our independence means we are completely objective. We can recommend whatever financial strategy we believe is the best for our client. Period. Because we get to know our clients as individuals, we can focus our research based on what we hear. And all of our clients get the same level of treatment, regardless of how much they have to invest; being independent gives us the freedom to do it that way.
PAT: I’ll also tell them a little about me, so that they can get a sense for how I work and approach things. So much of our relationship with our clients has to do with establishing trust.
PAT: You have to know what’s important to them if you’re going to make good decisions and sometimes that means setting realistic expectations. If they have a goal of buying a house in the next year or so, even if they’re in their 30s, you can’t invest 100 percent of their money. You need to fully understand their goals and the timeframe in which they want to meet them.
PAT: Absolutely. You can usually tell based on the lifestyle they lead. Do they like to travel? What are their spending habits and what are their hobbies…are they parachuters? Those details tell you a lot.
PAT: I like to know that I have their confidence and trust. Very often a client will call me with questions not necessarily related to investing, but on some related life issue. I recently had a client ask my opinion on whether they should select a family member to be their power-of-attorney. That’s a very personal decision, but one that ultimately impacts their finances, so I appreciated the call. That kind of trust feels really good. They may be missing something huge because they’re too involved.
PAT: I received a note from a client recently that I found really touching. Actually, I have it here. She said, “Your skill, imagination, and creativity have made it possible to live my older life in a way I could not possibly have imagined…Thank you beyond anything words can say.” For me, that feedback is the most rewarding part of what we do.
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